Paces' Trustee, Martin Bown, writing on his business blog, "Why football isn't normal business" suggests of the "fans":
"These 'customers' remain loyal to the 'brand' however badly it performs – there’s no question any of them would consider switching brands and moving to a new supplier."
Commenting, I basically wondered whether they were more loyal to a 1980s myth of "our club" rather than to a 'brand'.
Which led me to wonder if "conductive education" is a 'brand' and if so what that might be? I was tempted by the notion that "conductive education" too has a "myth", the elements of which probably do not bear examination. It was not a notion I pursued.
Perhaps conductive education cannot be a "brand" anymore than "soccer" can? Perhaps only individual centres, like individual football clubs, can be a brand.
And how might one improve a "brand"?
Does anyone have any ideas?
